Advertising in Snapchat
Now physical stores will appear in Snapmap.
More possibilities with advertising in Snapmap
The technology within social media is continuously developed.
More and more companies are discovering the possibilities of advertising on more platforms than Google, LinkedIn, Facebook and Instagram.
We now see that more companies are becoming aware of the advertising platform Snapchat, but not as many know about the new opportunities that have come to Snapmap.
Be visible in SnapMap
In the latest update to Snapchat, companies are in focus.
Your company will now be visible on the map.
Being able to highlight your business makes Snapmap a great channel for marketing.
With the new technology from Snapchat, it gives businesses with brick-and-mortar locations an organic presence, and opens up advertising that is optimized for brick-and-mortar stores.
This is an example of a company page on Snapmap, with information about opening hours, address, telephone number and link to the website. The data is obtained from TripAdvisor and Google Maps.
As a Snapchat user, you can get directions or call the business without leaving the app. If you are looking for a place to eat lunch or dinner, there is no need to leave the app to reserve a table either. It is also possible to do this directly from Snapmap.
All in one app
There are four ways to find your business in Snapmap:
Map
Search in the map
Advertisement
Search for the name of the company
Search
Search for the name of the company
Location
Through a location tag on a story
That's why you should advertise via Snapmap
In the latest update to Snapchat, companies are in focus.
Your company will now be visible on the map.
Being able to highlight your business makes Snapmap a great channel for marketing.
With the new technology from Snapchat, it gives businesses with brick-and-mortar locations an organic presence, and opens up advertising that is optimized for brick-and-mortar stores.
This is an example of a company page on Snapmap, with information about opening hours, address, telephone number and link to the website. The data is obtained from TripAdvisor and Google Maps.
As a Snapchat user, you can get directions or call the business without leaving the app. If you are looking for a place to eat lunch or dinner, there is no need to leave the app to reserve a table either. It is also possible to do this directly from Snapmap.
Get started with Snapchat advertising
- Go to Snap Ads Manager , and then to Create Ads
- From here, select the Instant Create category, followed by “Promote Local Place”
- Enter the name of your company.
- Check that all information is up to date and correct.
- Create an ad by using the images from your website or by uploading your own content.
- Write a headline that captures the user – a “call-to-action”.
- Segment the target group by demographics, radius and possibly interests.
- Then choose the budget and duration of the campaign.
Trying something new?
If your company sells goods or services in a physical store, this is something that should be tested.
Need help getting started with advertising on Snapchat? We can help you set up your advertising account so that your company can start advertising.
Want to know more about Snapchat advertising?
Are you wondering if Snapchat advertising is the right strategy for your business? Use the contact form and we promise to give you an honest assessment.
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